In this part of the question, i will explain how I have used, developed or challenged real media conventions by comparing my advert that i created with other real existing adverts, which also advertise music from real artists. My music advert has a consistent house style, similar to the digipack and the music video itself, 'Vibrant Colour'. As you can see these artists, The Saturdays, Katy Perry, Rihanna and Jennifer Lopez all have a vibrant colour which is represented, this is the first similarity i have found. This also relates to name of the band 'Kandy Rain' its represents a splash of colour hence the name, raining luminous colours onto us. Also each individual advert has a certain unique font that stands out and looks striking, as you look at each advert you can see that.
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